Understand what initiatives drive interest and sales to better build a more effective burger menu.
Appeal to new customers, bring in repeat business and boost overall burger sales with a few of these tips.
Wondering if you should have a burger on your menu? Wonder no more:
1. Datassential FLAVOR
DECIDING ON THE RIGHT PATTY
When operators consider burger patties, they take many factors into consideration. The top attributes that make operators, like your competitors, choose one patty over another are listed below2. So when it’s time for you to choose, be sure your patty delivers on these qualities.
2. 2021 Cargill TNT Burger Patty AA&U
THE POWER OF THE LTO
Give your customers a reason to come back. Seasonal offerings and limited time burgers show off your menu innovation and create urgency while appealing to that all-important emotion: FOMO (Fear Of Missing Out!)
aged 18-34 consider it important or extremely important for restaurants to offer innovative LTOs.4
4. Technomic Consumer Trend Report: Burger, 2019
The In-House Appeal
Having ingredients made in-house gives your operation a culinary perception boost while allowing you to charge a premium price.
Consider housemade sauces, handmade breads or pickled vegetables.
Use local, seasonal or clean ingredients.
Be sure to advertise items using the words “housemade,” “handmade” and “locally sourced.”