Driving the
burger sale

Understand what initiatives drive interest and sales to better build a more effective burger menu.

Appeal to new customers, bring in repeat business and boost overall burger sales with a few of these tips.

Purchase Drivers

Wondering if you should have a burger on your menu? Wonder no more:

Burgers rank 8th out of nearly 4000 food and beverages in terms of consumer affinity, ranking it among dining stalwarts like ice cream and pizza (footnote 1)

1. Datassential FLAVOR

DECIDING ON THE RIGHT PATTY

When operators consider burger patties, they take many factors into consideration. The top attributes that make operators, like your competitors, choose one patty over another are listed below2. So when it’s time for you to choose, be sure your patty delivers on these qualities.

97% overall taste
91% texture and mouthfeel
90% quality grade of beef
90% juiciness
77% hold time/delivery worthiness

2. 2021 Cargill TNT Burger Patty AA&U

THE POWER OF THE LTO

Give your customers a reason to come back. Seasonal offerings and limited time burgers show off your menu innovation and create urgency while appealing to that all-important emotion: FOMO (Fear Of Missing Out!)

31% of consumers aged 18-34 consider it important or extremely important for restaurants to offer innovative LTOs.4

GET UNIQUELY SIMPLE LTO IDEAS HERE

4. Technomic Consumer Trend Report: Burger, 2019

The In-House Appeal

Having ingredients made in-house gives your operation a culinary perception boost while allowing you to charge a premium price.

Consider housemade sauces, handmade breads or pickled vegetables.
Use local, seasonal or clean ingredients.
Be sure to advertise items using the words “housemade,” “handmade” and “locally sourced.”

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Trends

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Burger
Inspiration

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